The Lead Story component in Sitecore plays a key role in engaging visitors as soon as they land on a page. Positioned at the top, this full-width component highlights the most important story or content on the page—giving users a clear sense of what they’ll find as they scroll down. As the name suggests, it “leads” the page by summarizing its core message or offering.

This component typically includes:
- A section heading
- A headline
- Body text
- An image or video
- An optional call-to-action link
Use the Lead Story component to provide strong visual and editorial context that orients users quickly and encourages them to explore the rest of the page.