Data

Google Analytics is a web analytics service that tracks and reports website traffic. It helps agencies understand user behavior, monitor performance, and optimize their online presence. By collecting data on user interactions, such as page views, session duration, and conversion rates, Google Analytics provides valuable insights into audience demographics, traffic sources, and content effectiveness.

A data dashboard is a visual representation of key metrics from Google Analytics, allowing users to monitor performance at a glance. Dashboards consolidate various data points into easy-to-read charts and graphs, helping stakeholders quickly identify trends, track goals, and make informed decisions. They can be customized to highlight the most relevant metrics for a business, enhancing data-driven strategies and improving overall website performance.