Readability in Sitecore pages: A guide for Connecticut agencies (video)

Why readability matters

Readable content keeps your audience engaged and helps them find information quickly. If your content is too complex, visitors may leave your website frustrated. High bounce rates show that people can’t easily understand your page.

Search engines like Google also prefer clear, simple language. Readable content ranks better in search results and is easier for all users to access — including people using assistive technology.

In Connecticut, we aim for a sixth grade reading level to make content accessible to the widest audience possible.

Quick readability tips

Follow these tips to make your PDFs, webpages, and emails easier to read:

1. Simplify sentences

• Keep sentences short (15–20 words max).
• Break long, complex sentences into smaller ones.
  
  Example:
  
  Before:
  
  The comprehensive framework and underlying methodology of the system has been extensively researched, designed and validated for maximal impact in modern environments.
  
  After:
  
  The system has been carefully studied, created, and tested to work well in today’s world.

 

2. Use bullet points

• Bullets make content easier to scan.
• Highlight important points without overwhelming readers.
  
  Example:
• Provides quick access to key information
• Helps users find what they need fast
• Reduces frustration

 

3. Keep language clear

• Avoid jargon or technical terms.
• Use common words everyone can understand.
• Use descriptive headings to organize sections.

4. Write in active voice

• Active voice is easier to read and more engaging.
• Example: “Customers find content quickly” instead of “Content is found quickly by customers.”

5. Use readability tools

• Hemingway Editor: Highlights long sentences, complex words, and weak phrases/passive voice.
• Readable check app: Gives a readability grade, checks sentence length, and suggests simpler words.
  
  Aim for a sixth grade reading level to reach the widest audience.

6. Optimize for SEO

• Clear, readable content also performs better in search engines.
• Focus on simple sentences, clear headings, and concise language to improve search ranking.

 

10 Plain Language Tips

1. Write for your reader, not yourself.
2. State main points first.
3. Stick to one idea per paragraph.
4. Keep paragraphs short.
5. Use active voice.
6. Use descriptive headings.
7. Use lists instead of long sentences.
8. Keep sentences under 20 words.
9. Remove unnecessary words.
10. Avoid government jargon.

Following these tips ensures your content is easy to read, clear, and accessible.

What you’ll learn in the video

1. Why readability matters for your agency content
2. How to simplify sentences and organize information
3. Tools you can use to check readability and improve your writing

Watch the video
▶️ Watch “Readability - A guide for agencies” on Vimeo