Q: Why do we use sentence case as an enterprise standard for websites and customer-facing content at the state?
A: Ct.gov websites use sentence case for all headings, page titles, navigation labels, buttons, links, and most other text. We capitalize only the first word of a sentence or heading and any proper nouns (for example, “Connecticut,” “Department of Motor Vehicles”). We do not use Title Case (capitalizing most major words).
Here’s an example:
- Sentence case (recommended): “How to apply for unemployment benefits”
- Title case (not used): “How to Apply for Unemployment Benefits”
Why we use sentence case
Sentence case is used at the State for a few reasons:
Better readability and scanning
Sentence case is easier and faster to read, especially for longer headings or descriptive text. It follows natural English-speaking patterns. This allows people to quickly scan and understand content without extra mental effort. Title case can disrupt word shapes and slow reading, particularly on mobile devices.
Improved accessibility
Sentence case supports older people and those with dyslexia, cognitive disabilities, or low vision. It preserves the natural shape of words. This helps with word recognition and reduces visual clutter. This format works consistently with screen readers.
Many U.S. government sites, including USA.gov, Digital.gov, and GSA.gov, have adopted sentence case for these reasons. So, we're not alone in this decision at the State of Connecticut.
More clarity and consistency
Sentence case makes it easier for people to identify proper nouns. Title case creates ambiguity. Ask yourself: is every capitalized word really important? It also simplifies content creation, maintenance, and localization and translation across teams and platforms.
Modern, approachable, and contributes to our friendly tone at the State
Government websites serve all residents. Sentence case feels conversational and welcoming rather than formal or as if someone is shouting at them, as ALL CAPS can. This standard aligns with plain language best practices that prioritize clear communication.
Meet State standards
Leading digital government resources (U.S. federal sites, and many other .gov sites in the U.S. and even internationally) recommend sentence case for public-facing content. This practice supports our commitment to accessible, inclusive digital services.
Exceptions to the recommendation: When we use capitalization
There are some occasions when we use caps:
- Proper nouns and official names like “State of Connecticut,” “Governor’s Office” are always capitalized appropriately.
- Acronyms and specific legal or branding needs may follow exceptions outlined in the full CT Style Guide.
Help us make CT content more useful to everyone when you use sentence case. This makes all content accessible, readable, and trustworthy for everyone who visits our sites.
