Something not looking right in your data dashboards? Or are you looking to give your metrics a boost? Find the metric you’re interested in below to find answers to frequently asked questions and potential factors to consider when trying to improve analytics.

You’ll notice we overlap a lot of our advice and information. This strategy is intentional because there are a few main components to creating an effective website and content.

You will notice us using the following terms as solutions to improve your data:

Plain languaging - Ensure your language is accessible users find what they need.

Search Engine Optimization (SEO) - Use high-traffic keywords and strategies so users can easily find pages.

On-Page Content Structure - Create content for users to skim and know what to do and where to go.

Voice, Tone, and Audience - Craft a voice and tone that meaningfully translates to your user.

Learn everything you need to know from our CT.gov Style Guide.

CT Content Style Guide - As an author of CT.gov content, you represent one of the greatest state governments in the U.S.A. Let your pride in public service show through as you guide users through this important information.