SEO stands for “search engine optimization.” In simple terms, SEO is the process of improving your website content both on page, and behind the scenes to increase visibility on Google, Microsoft Bing, and other search engines.

The more visibility your pages have in search results, the more likely they are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who become customers, clients, or an audience that values the information they find on your site.

This is especially important for CT.gov sites because better SEO means better access to the news, critical services, and key information that the public needs.

Moving your content around so the most engaging piece is the first thing users see can help to ensure visitors stick around and engage.