Writing for mobile devices

 

The content on CT.gov needs to be accessible to broader audiences. Mobile devices make that possible. Optimizing content for mobile devices helps users quickly find what they need.

Above-the-fold content 

 
Phone view showing CT website that fits on the screen, above the fold.
  • Mobile users spend 57% of their time viewing the first screen (or page) of info on a website, according to a study by the Nielsen Norman Group.
  • Users give 74% of viewing time to that first full screen page of information and the screen right below it.

Keeping your most crucial information at the top of your content piece is essential. Content displayed above the fold might be the only item your users see.

No matter what you want the user to do or learn, make sure they get all the facts as soon as possible. If it’s not enough to draw them in, they might scroll past or click away.

Helpful Tips

Related Pages

Accessibility best practices 

Build accessible websites that are inclusive for people with disabilities.

SEO best practices 

Optimize your content for better search engine results.

Voice, tone, and audience 

Focus on the one essential thing you want your audience to remember after reading your content.