On-page content structure
Make it easy for the user to find what they need by structuring content clearly.
Considering using a PDF? If so, ask yourself these questions:
If the answer is yes to either question, consider publishing the file as a PDF.
If the answer is no to both questions, consider using a webpage or Knowledge Base article instead.
File names need to be clear enough that people can easily understand what the document is and who it’s for.
EXAMPLE:
While PDFs are easy to create, they can pose a few problems for both end-users and agency staff.
Knowledge base articles are a great alternative to linking out to a PDF from your webpage.
The Knowledge Base is a great option for you to share details about a program or service, or to publish How-To guides and answer FAQs. They work seamlessly alongside webpages and chatbot dialogues.
Make it easy for the user to find what they need by structuring content clearly.
Focus on the one essential thing you want your audience to remember after reading your content.