Fix my SEO

Two CT agency staff content developers going over SEO analytics for a CT website homepage.

What is SEO and why is it important for your content development?

SEO stands for “search engine optimization.” In simple terms, SEO is the process of improving your website content both on page, and behind the scenes to increase visibility on Google, Microsoft Bing, and other search engines.

The more visibility your pages have in search results, the more likely they are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who become customers, clients, or an audience that values the information they find on your site.

This is especially important for CT.gov sites because better SEO means better access to the news, critical services, and key information that the public needs.

Writing for mobile devices

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Above the fold vector in preview wireframe mode, for both laptop and mobile device.

Make sure that engaging content is above the fold

Moving your content around so the most engaging piece is the first thing users see can help to ensure visitors stick around and engage.

  • Easy-to-digest parts 
    Break your text and multimedia content into smaller chunks to make it easier for users to understand and remember information.
  • Stop screen scroll 
    Writing for mobile devices is much like writing for the web. It is just more distilled, time-sensitive, and disposable. Learn how to stop the scroll.
  • Digestible content 
    Think about how you can break up large clusters of text in your content to help users process, understand, and remember it better.
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Related content

Accessibility best practices 

For people with disabilities who rely on the internet for information, goods, and services, accessing information isn’t always as easy as it should be.

Voice, tone, and audience 

Use these elements to make a difference in a user’s engagement by delivering relevant messages that convey our understanding of their needs.

On-page content structure 

Add more value and visibility to your content by organizing and arranging it in a way that makes it more accessible to readers.