Manufacturers may sell and sample their own beverages. This means they can:
- Offer free or paid samples/tastings
- Sell and ship their products to consumers who attend the festival
- Sell product to go (e.g., six packs, bottles, growlers, etc.)
- Sell product to drink at the festival (e.g., glasses of wine, cocktails, cups of beer, etc.); note that the cup or glass must be embossed or permanently labeled with the name and date of the festival