I want to update my product or label. Do I need a new brand registration?

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You must amend if there is a change in the contents of the container as originally approved or a change in the descriptive phraseology on the label.  We can update your existing brand registration with an amendment request. View instructions for submitting a liquor brand amendment online.

Changing design and descriptive phraseology on the label is a $100/label amendment fee. Changing the proof is a $200/label amendment fee (and includes design and verbiage, if applicable.)  Include your COLA, a set of the old labels, and a set of new labels with all revisions circled with your amendment application. 

Learn more about registering an alcohol brand in Connecticut

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