How do I appoint a wholesaler and are there rules to appointing a wholesaler?

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Read time: 6 minutes

A manufacturer or out-of-state shipper permit must appoint a wholesaler to distribute their products to retailers in Connecticut. This creates a distributorship. After six months, the distributorship with the wholesaler you have appointed becomes permanent. In other words, all product appointments are “for life.” 

You may appoint your wholesaler:

  • On your brand registration application, or
  • Email a PDF of a letter stating your intention to appoint a particular wholesaler and the date the appointment begins to DCP.LiquorControl@ct.gov and CC the appointed wholesaler. 

Your appointment should specify the products appointed (e.g., whole product lines or individual flavors) and the area of appointment (e.g., statewide or specific counties).  

There are limited ways to alter a distributorship. Please visit Changing your Distributorship With a Wholesaler for more information on all these options.  

NOTE: That distribution rights become permanent after six months. Before the expiration of the six month period, you may change wholesalers with a 90-day notice sent via registered mail to the impacted wholesaler. Email a copy to DCP.LiquorControl@ct.gov.  

Read more about registering an alcohol brand in CT

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