Dear Dad Tour
The Dear Dad Tour (Tour) was a video booth tour run throughout the state of Connecticut from May 18 – June 9, 2019 to collect and share compelling stories from Connecticut residents – mothers, fathers, sons and daughters – about the important role of fathers and the efforts of the Connecticut Fatherhood Initiative (CFI).
The Tour was a collaborative effort between the CFI partners and , a marketing and promotions agency. For over 20 years the CFI has been collaborating to change the systems that can improve fathers’ ability to be positively involved in the lives of their children. The CFI Council engaged AVP to create a public awareness campaign, and the Dear Dad Tour was born!
All stories can be found on the Tour’s Facebook and Instagram accounts as well as the Dear Dad Tour YouTube Channel and website. A compilation video was also produced to provide an overview of the effort and clips from some of the individual stories shared during the campaign.
Our life experiences are important – good or bad, happy or sad, they all become a part of our story…paternal relationships help shape who we are, and these stories truly reflect this!