Approval Checklist
General Content Considerations
- Most appropriate template is used
- Content is unique (i.e., does not repeat information that can already be found on another page)
- Page title and headings match content
- Spelling and punctuation are correct
- Agency-specific requirements for language, formatting, etc. are met
- Image aspect ratio is preserved (not stretched or compressed in any way)
- Any embedded content (video, iframe) is functional
Links
- No broken links (including phone and email links)
- All links go to published content (i.e., nothing that is still in a Draft or Unpublished state)
- Anchor links go to correct target
- Media links go to correct versions of documents
- External links open in a new window; internal links open in the same window
Formatting
- No excessive use of type styles (i.e., minimal levels of bold, underline, italic text, with no special type styles being ideal)
- Content is broken into manageable chunks when possible
- No inline styles (e.g., special fonts or colors outside of those identified in the Style Guide)
- Appropriate hierarchy of heading styles (e.g., Heading 5 falls under Heading 4 and not vice versa)
- Tables are used to display tabular data and not for formatting
Accessibility
Learn more about Accessibility Compliance
- Images have alt text
- Compliant tables are used
- No colors outside of those in the Style Guide are used
- Link text is meaningful (i.e., not just “click here”)
Search Optimization
- Headers are succinctly written and used to organize content
- Teaser is 140 characters or less, expands on the page title, and utilizes search keywords
- Information that is more important to users (not government) appears earliest in the page
- Content is appropriately tagged, when applicable