Approval Checklist

General Content Considerations

• Most appropriate template is used
• Content is unique (i.e., does not repeat information that can already be found on another page)
• Page title and headings match content
• Spelling and punctuation are correct
• Agency-specific requirements for language, formatting, etc. are met
• Image aspect ratio is preserved (not stretched or compressed in any way)
• Any embedded content (video, iframe) is functional

Links

• No broken links (including phone and email links)
• All links go to published content (i.e., nothing that is still in a Draft or Unpublished state)
• Anchor links go to correct target
• Media links go to correct versions of documents
• External links open in a new window; internal links open in the same window

Formatting

• No excessive use of type styles (i.e., minimal levels of bold, underline, italic text, with no special type styles being ideal)
• Content is broken into manageable chunks when possible
• No inline styles (e.g., special fonts or colors outside of those identified in the Style Guide)
• Appropriate hierarchy of heading styles (e.g., Heading 5 falls under Heading 4 and not vice versa)
• Tables are used to display tabular data and not for formatting

Accessibility

Learn more about Accessibility Compliance

• Images have alt text
• Compliant tables are used
• No colors outside of those in the Style Guide are used
• Link text is meaningful (i.e., not just “click here”)

Search Optimization

• Headers are succinctly written and used to organize content
• Teaser is 140 characters or less, expands on the page title, and utilizes search keywords
• Information that is more important to users (not government) appears earliest in the page
• Content is appropriately tagged, when applicable