Share our Stories

COA is committed to sharing and celebrating the impact of the arts, the stories of our grantees, and the value of COA support. In our 2017-2021 strategic plan, COA noted that the arts create a product that attracts tourists and residents alike to explore the State and, in turn, invest dollars into local economies. We have made progress, but there is more work to be done. The goal of strategic and intentional storytelling – using words, pictures and numbers – is to increase the profile of the arts in the State and to help attract funding and audiences. Heightened awareness will aid in solidifying the importance of the arts with governmental and legislative bodies and the public.

To accomplish these goals, COA will consider the following strategies and actions:

Approach data sharing transparently and work with DECD and external partners to identify, collect and regularly analyze data metrics.

Use data to build a deeper and holistic understanding of arts funding in Connecticut and the creative economy’s impact on people’s lives.

Ensure that data plays a role in determining funding decisions and evaluating new grants and programs that are values-driven.

Reevaluate metrics to ensure we are collecting effective data points.

Work with partners from Connecticut Humanities (CTH), Connecticut Arts Alliance, Designated Regional Service Organizations, the Connecticut Arts Council, Connecticut Arts Foundation, Connecticut Arts Administrators Association, and others to share the story of the CT arts and creative sector in words, pictures and numbers.

Work strategically and collaboratively with the Office of Tourism to amplify Connecticut’s creative sector and cultural tourism.

Use social media (both our own and partner platforms) to amplify the work of COA funded artists and arts organizations.

Participate fully in the Americans for the Arts “Arts and Economic Prosperity 6” study.

CT Office of the Arts Goals & Strategy

Return to Strategic Plan Overview