Voice, tone and audience
Focus on the one essential thing you want your audience to remember after reading your content.
Plain Language 101 from DAS BITS on Vimeo.
Simple words, easy to follow, that's plain language. It helps everyone understand the information on your CT.gov website.
When you write in plain language, more people can find the information they need and take action without getting confused.
Avoid complex words, government jargon, and long explanations. The clearer your content, the more successful your users will be.
Ct.gov recommends writing at a 6th grade reading level. This helps make your content readable for the widest audience.
Watch our short video on readability.
Use this free tool to check your reading grade level!
If your content meets these three objectives, you have likely written in plain language. Nice work!
CT.gov best practices suggest writing for a 6th grade reading level or below.
Example 1:
Example 2:
See more examples of plain language in action, join the plain language community, and get plain language training now!
Focus on the one essential thing you want your audience to remember after reading your content.
Build inclusive websites that are accessible to people with diverse abilities.
Inclusive web content removes bias and assumptions from a website so that users won’t feel excluded.