The content on CT.gov needs to be accessible to broader audiences. Mobile devices make that possible. Optimizing content for mobile devices helps users quickly find what they need.
Keeping your most crucial information at the top of your content piece is essential. Content displayed above the fold might be the only item your users see.
No matter what you want the user to do or learn, make sure they get all the facts as soon as possible. If it’s not enough to draw them in, they might scroll past or click away.
If you’re wondering how your content will look for mobile device users, simply drop your page URL into Google’s handy mobile preview tool to see if your content is mobile-friendly.
Studies show that our brains are highly oriented toward the human face. When looking at a photo of a person, our eyes tend to gravitate toward the face first.
Most mobile device users can only have one window open in their browser at a time. Opting for Knowledge Base articles or webpages over PDFs when possible will create a better user experience. Learn more about using files effectively.
It’s essential to ensure users can effectively navigate your website from their mobile devices. Make sure your site’s navigation, links, and CTAs create a seamless user journey or users could become frustrated and drop off.
Writing plainly and eliminating unnecessary words is especially important for smaller screens. Do your best to write plainly and summarize where possible. Learn more about plain language.
How well your web content can be accessed and received by all users, including users with a disability. This is especially important and legally mandated for our government websites.
Call-to-action that requires a user to take an action. “Download Now” buttons, click-to-call icons, links, and forms are all examples of CTA’s. CTA’s should be visually highlighted, and content will likely be structured around these goals.
Top Headlines serve as the overarching title of your content. Sub-headlines are the succeeding titles for the subsections of your content. Make sure these are clear so mobile users can identify the appropriate sections of your page.
A way of writing to your audience that’s simple and easy to understand.
Build accessible websites that are inclusive for people with disabilities.
Optimize your content for better search engine results.
Focus on the one essential thing you want your audience to remember after reading your content.
