Market Promotion - Branded Program
The Branded Program provides cost share assistance for branded products sold in foreign markets. A 50% cost reimbursement of eligible expenses is available to enrolled companies. The enrollment process is twofold:
2. Full application (received once the pre-qual is approved)
Overview of Branded Program requirements:
- Applicable to US companies producing US food and ag products
- Must be 50% US agricultural origin
- Products are not covered by another industry group
- Only small companies (less than 500 employees) can apply
- Activities must be approved in advance
- Company incurs all expenses up front
- The USA Origin Statement must be on all products, activities, and materials
- The maximum per country request over five years is $300,000
- The minimum request is $2,500
- A 6% administrative fee applies
- A yearly application is required
Some Eligible Expenses Include:
- Advertisements and publications
- Public relations and seminars
- Promotions and demonstrations
- International trade shows (including some travel costs)
- Pre-approved domestic trade shows
- Package and label changes
For full Branded Program requirements, eligible expenses, ineligible expense, etc please view the Branded Program Manual (.pdf, 56 pages).