Election Officials Shine in Connecticut Ad Campaign

(Hartford, Connecticut) — Secretary of the State Stephanie Thomas today announced a statewide public information campaign featuring real registrars of voters and town clerks to explain Connecticut’s three voting options and help residents understand who administers their elections.

Scheduled to launch next week and run through the November 3 General Election, the campaign features 30- and 15-second advertisements in English and Spanish, along with digital billboards and online advertising.

“You can’t give people more ways to vote and then hope they just figure it out,” Secretary Thomas said. “That’s why simple, clear, nonpartisan voter education is so important, and I’m grateful to our partners in the legislature for investing in this work.”

Secretary Thomas secured a $1 million investment from the Connecticut General Assembly to fund the campaign, including production, English- and Spanish-language creative, and paid media placement. Public Act 26-68, Section 467, directed the funding transfer from the Citizens’ Election Fund.

The nonpartisan campaign highlights the trained local officials and bipartisan administration behind elections in all 169 municipalities. They appear in familiar Connecticut settings to introduce Connecticut’s newly available universal absentee voting option alongside in-person early voting and Election Day voting.

“When you see these ads, you’re seeing the people who actually do this work in our towns,” Secretary Thomas said. “They’re trained election officials who shop at your grocery store, go to your church, and sit next to you at your kids’ soccer game. It was an honor to celebrate their hard work and commitment to the voters of Connecticut.”

Miranda Creative developed the campaign in partnership with The Latino Way and the Office of the Secretary of the State.

“Our votes are our voices,” said Maria Miranda, CEO/Founder of Miranda Creative, a minority- and female-owned agency in Norwich. “Miranda Creative is honored to support the Secretary of the State and all election officials with locally created messaging that educates, empowers, and engages voters. Everyone should have an opportunity to vote for the Connecticut we want.”

Spanish-language advertisements were developed to communicate authentically with Connecticut’s Spanish-speaking communities.

“We are honored to be part of this campaign,” said Maria Lino, Principal and Founder of The Latino Way, a minority-, female-, and immigrant-owned agency in East Hartford. “Our registrars’ dedication should make all of us proud. For minorities, voting is both a powerful civic act and a deeply personal moment. Connecticut is our home, and we work hard for its progress every day. Let’s carry that spirit through our three ways to vote.”

The Secretary does not appear in the advertisements, which direct viewers to MyVote.CT.gov for official election information.

The effort is one of three voter education campaigns the office is conducting this fall; the others provide broader voting information and Bridgeport-focused education about absentee voting rules.

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Contact: Matthew Clyburn
Matthew.Clyburn@CT.gov
(959) 274-6725