Research & Statistics

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  • Economic Impact of Tourism

    View reports and studies with details on the Tourism industry’s economic impact on Connecticut.

  • Key Website Metrics

    Find out how the state’s Tourism website,, tracks — and attracts — visitors to the state.

  • Research on CT Visitors

    Find research from primary and secondary sources on visitors’ travel behavior and attitudes, characteristics and expenditures.

  • Tourism Marketing Metrics

    Learn how the Connecticut Office of Tourism uses studies, indices and analytic reports to keep efforts on track and on message.