Tourism Marketing Metrics


The Connecticut Office of Tourism keeps close tabs on advertising and marketing results, employing several studies, indices and analytic reports to keep our efforts on track and on message.  

The Connecticut Office of Tourism gathers research from primary and secondary sources to:  

  • Track how leisure travelers in greater metro New York, Boston, Providence, Philadelphia and Connecticut perceive Connecticut as a leisure travel destination.
  • Track travel behavior and attitudes, travel party characteristics and travel expenditures of leisure visitors while they are in Connecticut.
  • Track effectiveness of advertising awareness and resulting behavior including intent to travel and actual visitation.
  • Track economic impact of tourism on Connecticut’s economy.   

Related Resources

The following reports are available:

Tourism Marketing Review

Tourism Insights Program

Tourism Marketing Overviews

Tourism Marketing Fact Sheet

Connecticut Tourism Business Partners Tourism Trackers
Periodic reports of key results of the state's Tourism Marketing Initiatives.
View key metrics for here

Connecticut Visitors
Find research on Visitors to Connecticut here.

The Economic Impact of Travel in Connecticut 2015 (March 2017)
Comprehensive economic impact study of Connecticut's tourism industry including traveler spending, employment and taxes generated. 

Funding Connecticut’s Tourism Promotion: A White Paper (May 2012)
This report evaluates the performance of numerous tourism campaigns to Connecticut’s budget situation.         


For more information, contact Rob Damroth at (860) 500-2349 or