Overview

Tracking visitors to the state is key to understanding what draws them here, what they do and where they go when visiting Connecticut, and how likely they are to return.

The Connecticut Office of Tourism gathers research from primary and secondary sources to determine visitors’ travel behavior and attitudes, characteristics and expenditures.

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Recent Reports

Connecticut Brand Perception Studies
Connecticut Brand Perception & Health Research studies are conducted to gain a deeper understanding of how the Connecticut travel brand is perceived in the marketplace relative to Connecticut's direct competitors and previous years. These studies also include information on the profile of those who have visited Connecticut.

2024 Connecticut Brand Perception & Health Research (January 2025)
2023 Connecticut Brand Perception & Health Research (January 2024)

 

For past reports, contact Rob Damroth at (860) 500-2349 or Robert.Damroth@ct.gov.