Statewide Marketing & Tourism receives numerous media inquiries about tourism throughout the year. To ensure the best match for readership and media placement, Statewide Marketing & Tourism invites area attractions, towns, and community organizations to host familiarization tours that highlight the “must-see” places and hidden gems within their communities.

Familiarization tours are a valuable marketing strategy that provides travel trade professionals with tangible ideas and firsthand experiences, leading to positive editorial coverage. Statewide Marketing & Tourism collaborates with the media by offering suggested stops, itineraries, and key contacts to assist with inclusion and placement considerations.

Additionally, Statewide Marketing & Tourism encourages tourism partners to showcase their properties and communities, creating a comprehensive inventory of assets to draw from when responding to media inquiries. This proactive approach enables Statewide Marketing & Tourism to assist with media requests and generate storytelling ideas for articles featured across various social platforms, including CTvisit.com, Instagram, Facebook, Twitter, and Pinterest.