Multilevel Marketing Scams
What to Know What to Do
The most important thing to remember if you are considering buying in to a multilevel marketing business is to very carefully look at the details.
Before signing anything, study the company’s track record, ask lots of questions, and seek out independent opinions about the business.
Consider the Products:
  • Some companies that market their products through distributors sell quality items at competitive prices. But some offer goods that are overpriced, have questionable merits, or are downright unsafe to use.
  • Find out what will you be selling. Are similar products on the market? Is the product priced competitively? Is it safe? Can your sponsor — the distributor who is recruiting you — support the claims about the product’s performance?
  • Almost any product or service can be sold through multilevel marketing, including health, beauty, and fitness products that aren't available on store shelves. Before buying or selling products advertised as "miracles" with guaranteed results, research carefully on sites not connected to the company.
  • Many of these "miracles" are unproven, fraudulently marketed, and useless. In fact, they could be dangerous. You may want to check with a health professional before using them — or selling them.
Consider the Truthfulness of the Marketing Material:
  • If you decide to buy into the program and promote the products, you must be sure your marketing materials are truthful and that there's solid evidence to back up the claims you make about the products. Before you repeat any claims the company has made, verify that there’s competent and reliable research to back them up.
  • Find — and study — the company’s track record. Do an internet search with the name of the company and words like review, scam, or complaint. Look through several pages of search results. You also may want to look for articles about the company in newspapers, magazines, or online.
Do Your Research
Find out:
  • How long the company has been in business
  • Whether it has a positive reputation for customer satisfaction
  • What the buzz is about the company and its product on blogs and websites
  • Whether the company has been sued for deceptive business practices
Check with the Office of the Attorney General or the Department of Consumer Protection (DCP) for complaints about any company you’re considering, although a lack of complaints doesn’t guarantee that a company is legitimate.
Know Exactly What You’re Getting Into:
  • Don’t pay or sign a contract in an “opportunity meeting.” Take your time to think over your decision. Your investment requires real money, so don’t rush into it without doing your research first.
  • Ask your sponsor for the terms and conditions of the plan, including:
    • The compensation structure
    • Your potential expenses
    • Support for claims about how much money you can make
    • The name and contact information of someone at the company who can answer your questions
  • Get this information in writing. Avoid any plan where the reward for recruiting new distributors is more than it is for selling products to the public. That is a pyramid scheme.
  • Keep in mind that when you recruit new distributors, you are responsible for the claims you make about how much money they can earn. Be honest, and be realistic. If your promises fall through, you could be held liable, even if you are simply repeating claims you read in a company brochure or heard from another distributor.
  • If you don’t understand something, ask for more information until it is absolutely clear to you. Your sponsor and other distributors should be willing to answer your questions. Remember that your sponsor (and others above your sponsor's level) will make money if you join the program. So take your time, and resist pressure to join. Be aware of people who may be fake references paid by the company or distributor to pretend they were successful earning money through the plan.
Find out about Refunds:
  • Get the company’s refund policy in writing. Make sure it includes information about returning any unused products, including restrictions and penalties. It may seem like you’re minimizing your risk if you can return products for a reimbursement, but policies vary on whether you’ll get a full refund — and how long it may take.
  • Many plans require you to buy training or marketing materials, or pay for seminars if you want to get product discounts or create your own network of distributors. Find out how much time and money other distributors spent on training, marketing materials, and seminars when they joined the plan, and whether the plan requires you to participate in periodic training. What happens if you opt out of the training?
Don’t Make the Decision by Yourself:
Consult with an accountant, a lawyer, or someone else you trust who is not affiliated with the plan to review the terms of compensation, determine whether the plan can back up its claims about the amount of money you can make, and analyze the information you’ve been given.
Be Realistic:
Remember that no matter how good the product and how solid the plan, you’ll need to invest sweat equity and money for your investment to pay off. Consider the other demands of the business — for example, going to training, recruiting new distributors, managing paperwork, recording inventory, and shipping products.  Is it something that you can realistically do?
Ask More Questions:
  • Ask your sponsor and other distributors tough questions, and dig for details. Don’t consider it nosy or intrusive: you are on a mission to check out a potential business deal that will require your money and your time.
  • Here are some questions to ask your sponsor before making any decisions:
    • How many people have you recruited?
    • How long have you been in the business?
    • How much time did you spend last year on the business?
    • How much money did you make last year — that is, your income and bonuses, less your expenses?
    • What were your expenses last year, including money you spent on training and buying products?
    • What percentage of your sales were given to distributors?
    • How much product did you sell to distributors?
    • What are your annual sales of the product?
    • What percentage of the money you’ve made — income and bonuses less your expenses — came from recruiting other distributors and selling them inventory or other items to get started?
It’s important to get a complete picture of how the plan works: not just how much money distributors make, but also how much time and money they spend on the plan and  how long it takes before they’re earning money. One sign of a pyramid scheme is if distributors sell more product to other distributors than to the public — or if they make more money from recruiting than they do from selling.
If you feel you’ve been a victim of a pyramid scheme, file a complaint with the DCP or with the Federal Trade Commission (FTC) or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261.