Marketing Education

Overview

Marketing Education is the teaching and learning of the multi-faceted, critical business function, undergirded by such social sciences as economics, psychology, and sociology. The successful performance of marketing relies on the application of mathematics and English principles, use of scientific problem solving, and application of technology to marketing situations and problems. American Marketing Association (2007) defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

The pace at which marketing activities are changing has accelerated due to environmental shifts taking place in the business world: down-sizing, outsourcing, off-shoring, mergers, global competition, world markets and technological innovations. These changes impact the skills, attitudes, and abilities needed for success in today’s workplace. Effective Marketing Education provides those skills.

MBA Research & Curriculum Center

MBA Research and Curriculum CenterThe not-for-profit MBA Research & Curriculum Center provides Connecticut educators with free research-based support in the areas of entrepreneurship, finance, hospitality, management/administration, and marketing. Visit their website to take advantage of excellent resources for high school and post-secondary educators and administrators.