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Advertisements Cannot State that Sales Tax
Will Be Paid 
by the Retailer


The Department of Revenue Services reminds retailers that Connecticut law prohibits a retailer from advertising that the sales tax, or any portion of the sales tax, on merchandise will be paid or absorbed by the retailer. Connecticut law also prohibits a retailer from advertising that the sales tax will not be added to the sales price of merchandise or that, if added, the sales tax or any portion of the sales tax will be refunded. Any retailer violating these laws will be fined $500 for each offense.