Connecticut Grown Logo Identity Standards
Identity standards provide best practices, guidelines, and templates to make it easy for anyone affiliated with Connecticut Grown to support and strengthen the overall brand. The Connecticut Grown identity standards will help us all work together to present a unified image, reinforce our purpose, and distinguish ourselves from other state organizations. By adhering to these guidelines, we will strengthen the Connecticut Grown brand and better
tell our story.
tell our story.
These identity standards provide guidelines for logo usage, fonts, colors, layouts, and more. The standards outlined in this guide apply to all materials produced using the Connecticut Grown logo. The logo can be used by anyone to identify or promote Connecticut farm products.
Connecticut Grown Logo Options
Please review the Connecticut Grown Identity Standards to understand which logo option should be used based on where and how the logo will be utilized. All files below are provided as .jpg. Other resolutions and formats are available by calling 860-713-2503.
Connecticut Grown Logo: vertical with website url
Connecticut Grown Logo: horizontal with website url
Templates and Communication Collateral
Six InDesign templates have been created to allow producers of Connecticut Grown products to customize promotional materials that take the Connecticut Grown logo, color palette, and typography into consideration. Samples of the available template below can be found in the Identity Standards. All template files are provided in InDesign graphic design software.
6'x2' Banner: 6x2 banner.zip
Rack Card: rack card.zip
Web Banners: web banners.zip
For questions on using the logo or other formats available, please contact the Bureau of Agricultural Development and Resource Preservation at 860-713-2503, or visit the Connecticut Grown Program page.