Connecticut’s brand celebrates the State's dynamic blend of the historic and the contemporary, the natural and the cultural, the relaxing and the active — all so close to each other, and all so close to you. We invite you to leverage this brand platform in promoting Connecticut, incorporate our brand identity in your marketing programs, and join us in raising awareness of all that we have to offer visitors, residents and businesses alike.
To help you incorporate the Connecticut brand into your marketing efforts, we have prepared comprehensive brand guidelines. These guidelines are for communications within the U.S. as well as those outside the U.S. You can download them here.
Download our Brand Guidelines.
You may also download high-resolution logo files in different formats for your use against a dark background as well as a white background.
Download our logo files.
Connecticut Type & Fonts
An essential part of the Connecticut brand is its fonts…which is every bit as important in maintaining the Connecticut brand as its logos. Ando is the primary font and Berthold is the secondary font.
Ando is the font used for the word “Connecticut” in the Connecticut logo. Ando is one of the main elements in the branding.
- Akzidenz-Grotesk® Std
Akzidenz Grotesk Std is used for all body copy and additional headlines and subheads.
Please refer to the brand guidelines for when to use a particular font to provide a consistent look to all the materials that represent Connecticut and its uniqueness. If you are looking to secure your own licensing of the fonts above, we've provided direct links to where you can purchase them.
For information or questions, or for additional logo formats and application uses, contact Christine Castonguay at (860) 500-2422 or via email at firstname.lastname@example.org.