NOTICE: To protect the health and safety of the public and our employees, DCP employees will no longer be at 450 Columbus Blvd. Please do not send mail. We recommend using our online services, or sending an email to the appropriate division/person instead. Phone lines will have limited support, and voicemails will be returned when possible. We apologize for any inconvenience.

Bait and Switch Advertising

"Bait and switch" is a term used to describe an instance when the retailer advertises a desirable or in-demand item to get shoppers into the store, and then tries to substitute (switch) another, less desirable item. The hope is that once shoppers respond to the advertising and go to the store, they will buy a similar item if the advertised item isn't available. Bait and switch is illegal. You may file a complaint with the Department of Consumer Protection.

Complaints Center
Department of Consumer Protection
450 Columbus Boulevard, Suite 901
Hartford, CT  06103

Phone (860) 713-6300