Connecticut State Department of Revenue Services

WEBINAR: DRS will be holding a webinar on Wednesday, June 25, 2025, at 10:00 a.m.  This session will provide an overview of the sales and use tax requirements pertaining to Sales and Use Taxes: Selling at Antique Shows, Craft Shows, Fairs, Farmer’s Markets, or Flea Markets. Select here to register.

Ruling 89-128, Advertising

The total gross receipts for advertising services related to media advertising, inclusive of placement fees and development charges, are not subject to sales and use tax pursuant to section 12-407(2)(i)(W) of the Connecticut General Statutes, as amended by Public Act No. 89-251. The Public Act does not distinguish between the development of ideas or concepts and the development of layouts or mechanicals. The advertising agency is the consumer of all tangible personal property, e.g., graphic designs, artwork, mechanicals, that is purchased for incorporation into media advertising and is liable for payment of the sales or use tax on said purchases.

TIMOTHY F. BANNON
COMMISSIONER

September 28, 1989