|STATE OF CONNECTICUT
Department of Public Safety
1111 Country Club Road
Middletown, Connecticut 06457
FOR IMMEDIATE RELEASE
August 30, 2007
As School Year Approaches
Public Service Initiative Begins with Distribution of Fraud Detection Devices
The Connecticut State Police today unveiled its plans to reduce illegal activity related to alcohol consumption as the school year begins. The campaign, titled “Underage = Under Arrest,” will help licensed retailers across the state better ensure they sell alcohol only to customers over the age of 21.
The State Police campaign, which will be further supported by public service announcements, involves the distribution of state-of-the-art lenses that can visually verify a valid
The initiative was announced Thursday afternoon at Connecticut State Police Headquarters in
The State Police, in coordination with Heineken
State Police, Local Police and University Police will also distribute posters with a message discouraging underage drinking and drunk driving. In addition, public service announcements on local radio stations will promote the message.
“The Connecticut Department of Public Safety and the State, Local, and University Police are all aware that there is a great deal of pressure on students to obtain and consume alcohol before they are legally able. Our Troopers and Law Enforcement Partners will take an active role in reducing underage drinking among youth and college students,” said Commissioner John A. Danaher III. “The Connecticut State Police, along with retailers, are on the front line in the fight against false identification.”
Tamara Moore, Senior Director of Corporate Communications for Heineken USA said, “Heineken USA is pleased to again support the Connecticut State and Local Police in their continued efforts to reduce illegal consumption of alcohol. Our previous joint efforts have helped reduce drunk driving incidents in
The verifier distribution and associated public service announcement campaign marks the fifth program in the last three years developed jointly by the Connecticut State Police and Heineken