1. Understanding advocacy
What is advocacy?
Advocacy is an activity by an individual or group that aims to influence decisions within political, economic, and social systems and institutions.
How can I have influence?
Individuals and groups can influence policies and systems by understanding who makes decisions, when decisions are made, and what goals decision-makers have.
2. Understanding Stories
Why are stories important?
Stories Help us to make a connection to other people.
What role do stories play in advocacy?
- Logos (Logic) - the logic or reasoning behind an argument
- Ethos (Ethics) - the character and believability of the speaker
- Pathos (Emotion) - the emotional content that makes a connection to people and motivates them to take action
3. Developing and sharing our stories
What is the goal of your advocacy?
When you're advocating for a particular change, it's helpful to make sure that you tell your personal stories in an organized way.
What is the "meat" of your story?
Activity: developing a persuasive message using the 27-9-3 rule.
- Share your message in 27 words or less.
- Communicate your message in 9 seconds or less.
- Make sure your message has fewer than 3 points.
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