CTDOT Press Releases
CTDOT Launches “Transit is a Trip” Rider Engagement Campaign
The Connecticut Department of Transportation (CTDOT) today announced the launch of a new statewide media campaign to encourage Connecticut residents to ride the state’s rail and bus systems. The campaign, themed “Transit is a Trip,” is a new approach that uses a variety of communication channels, including television, social media, digital ads, and billboards, as well as outreach to employers and communities across the state. The multi-media campaign will run through the summer of 2023.
“Connecticut has very robust passenger rail and bus systems that offer convenient and efficient travel to many destinations throughout Connecticut and beyond,” CTDOT Commissioner Joe Giulietti said. “This campaign was developed to remind our residents of the availability of our transit services in an engaging and positive manner.”
At the start of the COVID-19 pandemic and through 2021, the transit industry saw ridership declines on all transit services throughout the country. As a result of not eliminating schedules and routes during the pandemic as many transit agencies did, Connecticut was ready as people returned to their workplaces and resumed normal activities. CTDOT reminds Connecticut’s residents of the many benefits of using public transportation and of the large number of destinations that are transit accessible.
The “Transit is a Trip” campaign centers on a transit enthusiast who shares the joy of riding public transit for work, to play, or to explore the many attractions of Connecticut. The campaign centers on a variety of situations on a bus or train, interacting in often humorous ways with fellow passengers who take advantage of their trip to meditate, share a hobby, visit new places, or help others.
There will be a variety of ads on digital billboards, short online videos, television spots, social media newsreels, among others. The multi-media campaign directs the public to an informative webpage, TransitIsATrip.com, that calls out attractive destinations and provides easy-to-use transit directions. The webpage also allows visitors to discover all of the available transit options in their communities and links to schedules and handy maps.
“The ‘Transit is a Trip’ campaign provides a light-hearted way to remind our neighbors to take advantage of the many benefits our public transportation system provides,” Commissioner Giulietti said.
For more information and to plan a trip, visit TransitIsATrip.com.
To view a selection of the “Transit is a Trip” videos, click here.
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